Industry Insights for Michigan Hospitality

How is the hospitality industry doing and where do we see it heading?

Time for Q&A will be included with questions submitted at registration with others to be added as time allows.


Dave Lorenz

Vice President of Travel Michigan

Dave Lorenz serves as Vice President of Travel Michigan, where he is responsible for leading the state’s tourism branding, advertising, and public relations efforts, overseeing the award-winning Pure Michigan tourism campaign and coordinating overall statewide tourism initiatives.